Supply Chain Performance Evaluation Models †Free Samples to Samples

Question: Discuss about the Supply Chain Performance Evaluation Models. Answer: Introduction: The objective of this paper is to discuss the external analysis of Volkswagen in the five-year window of 2012 to 22017 (current). The external analysis is done with two models. One is PESTLE analysis model and the second one is Competitor Analysis model. The interesting thing for Volkswagen is that there was a major emission scandal for VW in USA in 2016 and post that the external conditions and impact has changed for the brand. Therefore, it would make sense to apply the PESTLE and Competitor model in two separate windows of 2012 to 2016 and 2016 to present. The analysis with these two models for the two windows can be discussed as: PESTLE analysis for 2012 2016 The impact of each of the force can be highlighted as: Force Impact Political Average or Positive as government supports automobile organizations due to employment opportunities Economical Positive as people across the world want to invest in cars and automobiles Social Positive as people wants to have a good life with organizations in the city Technological Positive as Information Technology has made the life easy for organizations Environmental Negative due to the effect of pollution Legal Average/ Moderate The political factors are one of the most important external elements for any automobile client. In Australia, the political factors are average or positive for the organizations in the automobile sector. The organizations are under the tremendous pressure to cut down the pollution and focus on sustainable and green sources of energy (Sierzchula, Bakker, 2014). The economic factors are the one that would directly impact the purchasing funnel of the cars within the market. The social factors are also positive for the organizations in the automobile sector. There was a time when cars and automobile were considered as the luxury product. However, with time this positioning has changed and today car is considered as a necessity product for Australian families. The advancements of Internet have been proven beneficial for the organizations in the automobile sector. Therefore, it can be said that the technological factors are positive for the operations of Volkswagen (Xu Mathiyazhagan, 20 13). In fact, it is expected that the technology factors would further improve with the advancements of technology and evolution of Internet. The legal factors are moderate for the organizations in the automobile sector. The environmental factors are one such factor that is not positive for the organizations in the automobile sector. PESTLE analysis for 2016 current The impact of each of the force can be highlighted as: Force Impact Political Negative Economical Positive Social Negative Technological Positive Environmental Negative Legal Negative The reason for so many forces turned negative was the emission scandal. It can be said that this scandal hit the global business of Volkswagen pretty hard. The VW cars create a lot of pollution and environmentalists are against this pollution. It is expected that the environmentalists challenges would remain tough for the organizations in the automobile sector. There are number of legal guidelines and laws that the organizations must adhere to. It is expected that the legal factors would remain complex, as country would continue to have new legal guidelines to govern the operations of organizations within the country (Kohler Schade, 2013). In the current market scenario, economic factors appear to be positive. There has been an increase in the disposable income of consumers and it has improved the economic factors. Competitor Analysis Model The Michael Porter model of competitor analysis can be discussed as: Force Impact The threat of new entry Low to Average The power of buyers High The power of suppliers Average/ Moderate The threat of substitutes Average/ Moderate Competitive Rivalry Very High Global Competitor Ranking: 2012 2016 The competition is really high in the market and it is not easy for new players to enter the market. Volkswagen was one of the largest automobile manufacturers in the world. The ranking of global automobile markets till 2016 can be shown as: Global Rank Organization 1 Volkswagen 2 Toyota 3 Ford At the same time, company faces tough competition from other players like Tesla (that is disrupting the industry), Maruti Tata (local players in Indian market), Suzuki, etc. Global Competitor Ranking: 2016 Current After the emission scandal a dip was observed in the ranking of VW as Toyota overpower Volkswagen. The global ranking after 2017 can be shown as: Global Competitor Ranking: 2012 2016 Global Rank Organization 1 Toyota 2 Volkswagen 3 Ford References Estampe, D., Lamouri, S., Paris, J. L., Brahim-Djelloul, S. (2013). A framework for analysing supply chain performance evaluation models.International Journal of Production Economics,142(2), 247-258. Kohler, J., Schade, W., Leduc, G., Wiesenthal, T., Schade, B., Espinoza, L. T. (2013). Leaving fossil fuels behind? An innovation system analysis of low carbon cars.Journal of Cleaner Production,48, 176-186. Sierzchula, W., Bakker, S., Maat, K., van Wee, B. (2014). The influence of financial incentives and other socio-economic factors on electric vehicle adoption.Energy Policy,68, 183-194. Xu, L., Mathiyazhagan, K., Govindan, K., Haq, A. N., Ramachandran, N. V., Ashokkumar, A. (2013). Multiple comparative studies of green supply chain management: pressures analysis.Resources, Conservation and Recycling,78, 26-35.